Last Updated: 09/04/2025By Categories: Press release

The EMBRACED project has marked a milestone in the biorefinery industry, demonstrating that waste from absorbent hygiene products (AHP), such as diapers, feminine hygiene products, and incontinence pads, can be transformed into valuable bio-based resources, bioplastics, and fertilizers. This innovative recycling technology has not only broken down the traditional concept that these waste materials are non-recyclable, but it has also given rise to a new model of sustainable circular economy.

The project, funded by CBE JU, has had a decisive impact in Italy, where it has triggered a strong response from the Italian government. Following its successes, the government decided to invest over 109 million euros from the National Recovery and Resilience Plan (PNRR) to create 11 new biorefineries across the country. This investment is aimed at strengthening Italy’s position as a global leader in the circular bioeconomy, bringing innovation and sustainability to the next level.

The role of biorefineries in Green Growth

Biorefineries, such as those supported by the EMBRACED project, are set to play a crucial role in Europe’s energy independence. These facilities not only help reduce reliance on fossil fuels, but they also contribute to creating a circular supply chain for local industries, stabilizing raw material costs, and reducing environmental impacts. The conversion of complex waste, such as AHP, into useful resources proves that sustainable solutions can be both economically advantageous and scalable.

Innovation and positive impacts for Italy

In Italy, the biorefinery model developed by EMBRACED has contributed to the creation of a segregated AHP waste collection and recycling system, serving over 20 million citizens. Moreover, Italy became the first country in the world to enact the end-of-waste decree for AHP waste, paving the way for more sustainable waste management.
The creation of new biorefineries will not only improve waste management but will also generate new economic opportunities, creating jobs in sectors such as biotechnology, waste management, and manufacturing.

Looking to the future: expanding the Circular Bioeconomy

The future of the EMBRACED project is exciting. The next step involves expanding the circular bioeconomy to include other types of urban organic waste and implementing new technologies to further enhance the value of resources derived from AHP upcycling and biowaste. In this way, EMBRACED aims to unlock even more sustainable solutions with a positive impact on the economy, the environment, and society.

Conclusions

The success of EMBRACED is a concrete example of how innovation can turn environmental challenges into economic opportunities. Advanced recycling technologies and biorefineries are not only eco-sustainable solutions but are also economically advantageous and socially acceptable. With continued public and private support, the bioindustry has the potential to significantly contribute to Europe’s green transition, creating a more sustainable future for all.

Read the article from CBE